Humour in advertising

Sony is interested by the girls…

Posted in Uncategorized by popk on February 22, 2007

Now let’s talk about the advertising press campaign of Playstation 2 launched in December 2004….Sony made a press campaign dedicated to the women, who are increasingly numerous to play. To target women Sony had chosen the humour.Here is an example of one of press ad that could be find in women’s magazines. People can read this claim on the top of the page: 90 % of the men whose woman plays the PS2 spend more time with their children. 



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